Mars UK has launched a new combination for Galaxy Duet range - Galaxy Duet Toffee & Popcorn. The new single bar is available on the market from 28th February with an RRP of 60p.
This product comprises two rolls of chocolate, one filled with toffee sauce and the other with salted toffee and popcorn pieces.
A £600,000 campaign of marketing has just started to sustain the launch of this innovative product and includes TV ads for four weeks and a strong presence across the social media and digital platforms.
In addition, it is available for the retailers a complete range of PoS and display solutions, including pre-filled units and front of store display.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, says: “With dedicated investment in TV and media helping to ensure the new product is front of mind for consumers, we encourage wholesalers and retailers to ensure the product is placed in a prominent location in-depot and in-store and use the PoS materials available to create visible and eye-catching displays.”