intro labelBig brands today spend a fortune on emotive marketing campaigns and it’s because they know that when it comes to human decision making, emotion trumps reason. But just how do you ensure a product on the shelf reaches the consumer on an emotional level? This was something labelling experts Avery WePrint set out to answer, with an in-depth psychological study on the power of persuasive product labels.

vega coffee1What’s better than drinking great coffee while doing good deeds? That’s what you get when you  buy Vega Coffee. This subscription coffee service sells single origin, shade-grown, Arabica coffee grown without chemicals that are roasted by the farmers who grow the beans.